Friday, 10 May 2013

The "Don't" campaign and Kak, 1973

This public information poster is from the "Don't" campaign, which started in 1973.

The council became increasingly concerned that citizens were too actively involved in 'doing.'
Because 'doing' is a morally and politically ambiguous activity the council decided to take control and enforced 'not doing' until they could clarify and ratify only positive, socially acceptable expressions of 'doing.'

The campaign's mascot was called Kak the bird. To disseminate the 'Don't' message among the youth, all school corporal punishment, daily vaccinations, and dentistry had to be carried out by an adult dressed as Kak.

Parents were also encouraged to dress as Kak then rush in on their young, sleeping children at 3am, and screech as loudly as they could: "Don't, don't, don't."



A "Don't" Kak button badge (1973-74)

25 comments:

  1. can you market some Don't products? buttons, t-shirts... that sorta thing.

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    1. That would be doing.

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  2. I think I detect the beginnings of a peculiar style of taoism emerging within the Scarfolk community...

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  3. I *really* want one of those badges. I've printed off the poster and it's by my desk, to stop myself from doing. More Kak merchandise please?

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  4. bwhahaha in the Afrikaans language Kak means shit.

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  5. I need that poster. Why do you not sell these? I need to help other people not do things as well.

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  6. Is gribbling permitted?

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  7. By commenting here, *you already did*

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  8. at last, some common sense ... ha ha ha!

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  9. I haven't since I last did just now when I was doing this.

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  10. Reminds me of if...

    "Stephans. Whatever you're doing now... don't."

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  11. This is now displayed in my office. My coworkers have taken to randomly popping in and saying in an ominous voice, "Don't!" and then disappearing again.

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  12. Birds don't have external ears. If only the modelmaker had heeded official advice.

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  13. In Scarfolk, birds have external ears and large human hands inside them.

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  14. I'd buy one of those badges.

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  15. I want a Kak button...

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  16. I also would purchase a Kak button. ~rl

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  17. i need a t-shirt with this on... now!!!... get it sorted.

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